Press kit
Marks, palette and words
Everything here is cleared for use. Photographs are ours and credited on the file; please keep the credit line.
The lockup
On light grounds · PNG
On dark grounds · PNG
Palette
Ground
#E7E9EA
Ink
#16191C
Brass
#91753C
Champagne
#C2A369
Champagne is decorative: era numerals and hairlines only, never body text and never information on its own.
Type
Aa 1912
A Didone for display, titles and era numerals
Aa 1912
A grotesque for everything you interact with
Boilerplate
Hindsight is a self-guided tour that takes you back in time. Location-triggered narration outdoors, tagged rooms indoors, an augmented-reality view of each spot as it was a century ago, and a swipeable feed of short historical clips the site's own staff contribute through a web portal. Everything the visitor touches works with no signal at all. Hindsight sells globally — heritage sites, reserves, estates, museums, anywhere with more history than a printed board can hold. The pilot site is Kolmanskop, the diamond-mining ghost town outside Lüderitz, Namibia.
129 words. Shorter version on request. Press enquiries: press@hindsighttours.com